Hot take · 28:18
// THE QUOTE
“the biggest competition is conventional”
— Anathea Fenton · Falkbuilt Ltd.
Names the real competitor as 'conventional versus contemporary' / teaching an old dog, then sizes the market honestly as a small drop in the bucket — candid and complete.
Full episode at 28:18Prefab Interior Walls Are Coming to Atlantic Canada — Falkbuilt's Anathea Fenton on Off-Site Construction and Why Your Architect Needs to See This First ▸
THE LESSON THIS CLIP CARRIES
Inserting a new construction technology at the tender stage is almost always too late; the product must be adopted at the design brief stage by architects.
“by the time they get the tender package or design package it's almost too late to insert these solutions into the mix”
THE CHAPTER IT LIVES IN
Adoption Barriers, Sustainability, and the Halifax Growth Plan
26:41
Clips like this, every two weeks.
SOURCE: 28:18 of Prefab Interior Walls Are Coming to Atlantic Canada — Falkbuilt's Anathea Fenton on Off-Site Construction and Why Your Architect Needs to See This First