Hot take · 26:27
// THE QUOTE
“the biggest challenge in my 20 plus years is this is the way we've always done things”
— Anathea Fenton · Falkbuilt Ltd.
Hard-won lesson on adoption resistance plus the real tipping point: not enough people to build what NS needs and 50-100k people coming — candid and self-contained.
Full episode at 26:27Prefab Interior Walls Are Coming to Atlantic Canada — Falkbuilt's Anathea Fenton on Off-Site Construction and Why Your Architect Needs to See This First ▸
THE LESSON THIS CLIP CARRIES
Inserting a new construction technology at the tender stage is almost always too late; the product must be adopted at the design brief stage by architects.
“by the time they get the tender package or design package it's almost too late to insert these solutions into the mix”
THE CHAPTER IT LIVES IN
EchoDome, Global Reach, and Market Fit
20:25
Clips like this, every two weeks.
SOURCE: 26:27 of Prefab Interior Walls Are Coming to Atlantic Canada — Falkbuilt's Anathea Fenton on Off-Site Construction and Why Your Architect Needs to See This First