Framework · 42:35
// THE QUOTE
“the big one is the last T the transparency”
— Jim Allison (Jimmy Allison) · Maritech Construction Inc.
Core-values framework (CATT) landing on transparency — they show clients the money they make: 'it's not a crime to make money.' Memorable, stand-alone values statement.
Full episode at 42:35Hurricane-Proof Concrete Homes Are Coming to Atlantic Canada — Maritech's Residential Tilt-Up Bet (Jim Allison & Phil Farrow) ▸
THE LESSON THIS CLIP CARRIES
Radical transparency — including showing clients your margin — is a durable trust advantage in relationship-driven contracting.
“it's not a crime to make money we show them the money we're making”
THE CHAPTER IT LIVES IN
Traction, tenders and the CATT core values
37:40
Clips like this, every two weeks.
SOURCE: 42:35 of Hurricane-Proof Concrete Homes Are Coming to Atlantic Canada — Maritech's Residential Tilt-Up Bet (Jim Allison & Phil Farrow)