Hot take · 28:24
// THE QUOTE
“there's another big thing too if there's a hurricane coming once every couple of years”
— Jim Allison (Jimmy Allison) · Maritech Construction Inc.
Recorded days after Fiona — tilt-up homes survive hurricanes, wildfires, floods, impervious to mold; California calls daily. Timely, regionally resonant pitch.
Full episode at 28:24Hurricane-Proof Concrete Homes Are Coming to Atlantic Canada — Maritech's Residential Tilt-Up Bet (Jim Allison & Phil Farrow) ▸
THE LESSON THIS CLIP CARRIES
Climate resilience is becoming a sales channel, not just a spec: post-Fiona hurricanes, floods and wildfires are generating inbound demand for concrete homes.
“he gets a call a day from California to like will you come out here and build me a tilt-up house”
THE CHAPTER IT LIVES IN
Hurricanes, wildfires and first-mover validation
28:20
Clips like this, every two weeks.
SOURCE: 28:24 of Hurricane-Proof Concrete Homes Are Coming to Atlantic Canada — Maritech's Residential Tilt-Up Bet (Jim Allison & Phil Farrow)