Story · 55:57
// THE QUOTE
“they came to us and they're like what can we do we're really stuck here you guys are the industry”
— Andrew Smith · Atlantic Masonry Institute
Concrete advocacy win — industry reworked the NSCC course from 22 to 35 weeks, flipping it to a funded core program and dropping tuition from ~9k to ~3k. Lands a real outcome.
Full episode at 55:57Masonry Is 22% Cheaper Than Concrete? The Load-Bearing Comeback + Why the Average Bricklayer Is 53 | Atlantic Masonry Institute & Darim Masonry ▸
THE LESSON THIS CLIP CARRIES
Industry can redesign its own pipeline: a trade advisory committee stretched NSCC's masonry program from 22 to 35 weeks, qualifying it as a government-funded core program and cutting tuition from ~$9k to ~$3k.
“they dropped their tuition from about 9 000 to about 3 000”
THE CHAPTER IT LIVES IN
Rebuilding the pipeline: pride, NSCC redesign, safety-first training
50:28
Clips like this, every two weeks.
SOURCE: 55:57 of Masonry Is 22% Cheaper Than Concrete? The Load-Bearing Comeback + Why the Average Bricklayer Is 53 | Atlantic Masonry Institute & Darim Masonry